This study aimed to assess the agreement in physical activity (PA) estimates from Garmin Vivofit Jr. 3 (VFJ 3) and Fitbit Ace 3 (Ace 3) with a research-grade accelerometer (wGT3X-BT) in children under free-living conditions. Twenty-five children (Girls: 56%, Age: 10.1 ± 2.5 years, BMI: 17.1 ± 2.4 kg/m2) performed daily activities for 7 consecutive…

Objective: This study aimed to compare the approval of medicines for attention deficit/hyperactivity disorder (ADHD) for pediatric patients across five countries. Method: A document analysis was completed, using the drug labeling for ADHD medicines from five countries; United Kingdom, Australia, New Zealand, Canada and United States (US).…

This study investigated students' critical reasoning about commercials, as an aspect of advertising literacy. Critical reasoning was examined under two different experimental conditions. That is, students were tasked with watching four different commercials with 1) brand information provided or not, and 2) asked to engage in critical reasoning or…

In present-day digital environments, people frequently encounter content from sources of questionable trustworthiness. Advertising is an untrustworthy source because its purpose is to persuade consumers rather than to provide impartial information. One factor known to enhance the perceived truth of advertising claims is repetition: Repeated…

There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

Interpreting and incorporating machine learning technology from a human perspective helps define the role of product designers in the era of artificial intelligence. With this background, this study developed a 7-week design course about machine learning-based product design. Subsequently, in Fall 2023, a class with seven undergraduate students…

The adoption of genetically modified organisms (GMOs) in Ghana has raised a lot of public concerns and mixed feelings among some Ghanaians. Our present study, therefore, explored the current knowledge of the general public on GMOs, their perceptions, and factors that influence their understanding of GMOs. A total of 200 Ghanaians were interviewed…

The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

This is a school-based intervention study to promote food label understanding among early adolescents. The researcher assessed the existing nutrition knowledge, attitude, and understanding of food labels. Based on Bandura's social cognitive theory, an educational program was developed. The change was accessed from pre- and post-test intervention…

Background: The key to controlling tobacco use lies in preventing new smokers. Graphic health warnings (GHW) discourage smoking initiation, but their effectiveness depends, in part, on their design. Purpose: To measure the effect of varying the design and location of GHW, which occupy 30% of the package, to discourage smoking initiation. Methods:…

The purpose of this study was to identify experiences gained from acculturating into the Italian food culture by American university students studying abroad in Italy. The Socio-Ecological Model (SEM) guided focus group discussions with students during the fall of 2022. A total of five groups with 29 students participated. The primary influence on…

Underrepresentation of historically marginalized populations in clinical trials continues to threaten the validity of health intervention research. Evidence supports the merits of intercept and other proactive forms of recruitment for achieving more equitable representation. However, researchers also report lower retention and adherence to…

Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…

This study aims to determine the impact of Industry 4.0 innovations, namely infographics and product modelling, on students' academic performance and visual thinking skills. The experiment involved 164 students. Teaching tools promote the student's academic performance and visual thinking. The average grade of academic performance was higher in…

In the twenty-first century, artificial intelligence (AI) will change the way organizations conduct their daily operations. In addition, cutting-edge digital technologies like AI, Internet of things, augmented reality/virtual reality, cloud computing, robotics and big data will have a significant impact on the nature of future jobs. This…