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Direct linkXiaojian Bai – Innovations in Education and Teaching International, 2025
This study aims to determine the impact of Industry 4.0 innovations, namely infographics and product modelling, on students' academic performance and visual thinking skills. The experiment involved 164 students. Teaching tools promote the student's academic performance and visual thinking. The average grade of academic performance was higher in…
Descriptors: Industry, Innovation, Visual Aids, Design
Li, Jian; Xu, Ming; Chen, Jiayi – Journal of Multilingual and Multicultural Development, 2022
Indigenous languages in poverty-stricken areas are often threatened by competition from the majority languages driving economic progress. Within the framework of the economics of linguistic exchanges, this paper discusses the possibility of transferring linguistic capital into economic capital, and the revaluation of minority languages to promote…
Descriptors: Foreign Countries, Poverty, Indigenous Populations, Language Minorities
Song, Yang – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2018
Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…
Descriptors: Multilingualism, Urban Areas, Foreign Countries, Case Studies
Tan, Huimin; Wan, Fang; Qiu, Pingping – Journal of Teaching in International Business, 2017
Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the…
Descriptors: Competition, Business, Hospitality Occupations, Reputation
Download full textHu, Chunyu; Luo, Mengxi – English Language Teaching, 2016
From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement…
Descriptors: Discourse Analysis, Advertising, Visual Aids, Merchandise Information
Department of Commerce, Washington, DC. Industry and Trade Administration. – 1979
This publication provides background and practical information for those interested in doing business with China. The United States officially recognized the People's Republic of China (PRC) on January 1, 1979. Chinese leaders view international trade as an important factor in transforming China into a modern industrial state as well as an…
Descriptors: Business, Exports, Foreign Countries, Marketing
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
