The revised second edition has been expanded and updated. The first section examines six common questions: 1) selecting the medium, 2) selecting the vendor, 3) standardization in the industry, 4) performance standards, 5) facilities design, and 6) maintenance. The second section looks at each type of audiovisual equipment now on the market.…

This guide to consumer health contains two parts, the first of which covers consumerism, cosmetics (aids for skin problems, dandruff, deodorants, dentifrices), food shopping, and clothes shopping. Part 2 discusses health quackery, including arthritis quackery, and mail-order "doctoring", food quackery, weight-reducing products, and how…

This book provides descriptions of approximately 270 CD-ROM packages and series, and references to dozens of others, all which are especially suitable for libraries. Organized by subject, entries include the vendor price (when available), platform and hardware requirements, and availability of network versions. In addition, evaluative comments…

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…

This book on the subject of nutrition is written in the form of often-asked questions and detailed, informative answers. In ten chapters the following range of nutrition topics is covered: (1) meaning of RDA, nutrition labeling, calorie tables, nutrient density; (2) adequate diet, pregnancy, physical fitness, vitamins, diet for athletes, baby…

This handbook is designed to provide guidance for someone who wants to create portable multimedia presentations with notebook computers and related technologies. The first section offers technological overviews to help assess needs for: (1) portable computers; (2) software; (3) projection equipment; (4) peripherals; (5) portable storage; (6)…

This competency-based instructional text focuses on preparing students for apparel industry positions at the career-sustaining and marketing specialist levels. It also includes materials to help students develop the competencies needed for entry-level and managerial positions. The text is divided into four units. Unit 1 contains a chapter…

The EdNET 98 Education Executives Advisory Board, also known as Partners in Education Program (PEP), is a featured activity of the EdNET 98 Conference. Its focus is to bring educators and vendors together to share their perspectives about technology in education and discussion technology-related concerns and issues. This report presents results…