How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

The purpose of this study was to examine and describe the nature of the research to practice gap in learning analytics applications in K12 educational settings. It was also the purpose of this study to characterize how learning analytics are currently implemented and understood. A secondary objective of this research was to advance a preliminary…

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

The goal of this study was to investigate visual sources of nutrition information relied upon by young adults, specifically college-aged students between 18-30, as this is an under-represented population within current academic literature. A sample of more than 700 18- to 30-year-old college students were surveyed regarding their use of…

This study investigates the uses of English in advertising in Brazil and the attitudes of Brazilians towards the use of different difficulty levels of English in advertising. Using a two part, mixed-methods approach, drawing from quantitative and qualitative methods, I utilized a corpus study to examine English uses in Brazilian magazines and a…

Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however,…

The Internet has brought significant changes to the retail industry because it revolutionizes how information is transmitted and accessed. The main objective of this research is to enhance our understanding of people's adoption of the Internet and its implications for retail competition. This dissertation consists of two essays. The first essay…

Methods and teaching tools have been researched to determine if they prove to be successful in effectively teaching the underprepared. This study was conducted to compare the differences in the utilization of alternative labeling on study guides to determine if the usage affects the outcome on participant's test scores. A quasi-experimental design…

Along with the greater productivity that CAD automation provides nowadays, the product data of engineering applications needs to be shared and managed efficiently to gain a competitive edge for the engineering product design. However, exchanging and sharing the heterogeneous product data is still challenging. This dissertation first presents a…

The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

This dissertation presents new evidence on neighborhood transition and its impact on housing markets using a novel micro-level dataset on housing transactions. It focuses on three issues: the neighborhood effect, housing discrimination, and stable integration. The first essay examines the relationship between increased minority composition and…