Presents an overview of 28 different types of projects that a marketing writer may develop. Looks at customer, press, alliance, and presentations materials. (SR)

Offers a detailed discussion of competitive assessment, an efficient and cost-effective method to evaluate competitive products. Describes its three phases: numerical scoring, building a best-of-breed model, and determining the gap between the best-of-breed model and another product. (SR)

Past research on consumer information has emphasized the effects of informed consumers of the provision of goods by sellers. This paper examines the effects of informed consumers on other consumers' product choices. These are demand-side effects. Directions for research are outlined. Author/CH)

Discusses advantages of monitors (television sets without circuitry to receive pictures off the air; in consumer electronics, term refers to units with or without speakers and/or with or without tuners), noting resolution (details of picture measured in lines), audio possibilities, and industrial/educational monitors. Examples of currently…

This report provides expert opinion on the problems of fetal alcohol syndrome (FAS) and ways to inform the public of teratogenic risk of alcohol consumption during pregnancy. In the absence of firm evidence that moderate drinking of alcoholic beverages leads to FAS and uncertainty concerning the effectiveness of labeling of alcoholic beverages, a…

The mechanization of the finance industry, transportation, distribution of goods, and telecommunications is discussed in relation to government's role, interactions among dependent parties, and nature of electronic and non-electronic technologies influencing the industries/institutions. Topics include checking, moving containers, universal product…

Provides information on how video projection systems work and criteria and standards necessary for evaluating choices available. Types of television systems, telecommunications changes, and impact of television projection are discussed. A 54-item bibliography and survey of 9 systems are included. (American Library Association, 50 East Huron…

Briefly reviews history of library automation before discussing factors that libraries should consider before choosing to go online (collection size, machine-readable database, computer equipment, costs), and features of online catalogs (database organization, search features, authority files, display options). Information about selected online…

This theme issue provides brief descriptions or reviews of specific authoring tools including the Digital, TenCORE, EASE, Courseware (Apple), and PLATO authoring systems. Articles on conceptual or practical issues emerging from extensive experience in specific settings or based on use of specific authoring systems are also presented. (MBR)

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…