There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

Employers and students are increasingly demanding applied, relevant skills. Eye tracking technology is used extensively by companies to test consumer attention and awareness of advertisements, packaging, and websites, but the marketing education literature lacks a pedagogy for teaching it in a marketing classroom. An experiential learning activity…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

Communicating in English is proved to be a difficult task for local people in many local communities in Thailand including Koh Kred Community in Nonthaburi Province. This paper reveals how Koh Kred Community's vendors were assisted to enhance their communication skills in English when interacting with foreign tourists or customers. The main…

This section indexes a list of the products reviewed by "Creative Computing" over the last several years. Listed are: (1) product and manufacturer; (2) type of review; (3) volume, issue number, and page; and (4) information as to whether the back issue containing the information is available. (MP)

Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…

This article and chart compare 12 computers starting at $200 to $1500. The addresses of the 11 manufacturers are provided along with basic information on each machine. (MP)

Presented are some guidelines for making intelligent selections when buying computers. The intended primary use of the equipment is seen as the primary point to consider when planning the purchase. Other important points to consider and possible sources of relevant information are noted. (MP)

Eight electronic learning aid products are reviewed. Prices and features are summarized. (MP)

Discussion of database integration and how it operates includes recommendations on compatible brand name word processing and database management programs, and a checklist for evaluating essential and desirable features of the available programs. (MBR)

This guide is designed to assist the coordinator of the Marketing and Distributive Education Cooperative Education Program in improving and expanding the instructional activities needed to prepare individuals to function in the food industry's entry-level jobs. The instructional material provides information about what is expected of a student…

Highlighting the issues that confront small libraries who are exploring automation options, this report focuses on microcomputer-based automation systems for circulation and an online patron access catalog (OPAC). The information provided outlines some of the questions that librarians must ask themselves or vendors before they select a specific…