Over-the-counter (OTC) drugs have many benefits but also carry risks, such as adverse drug reactions, which are more prevalent in older adults. Because these products do not require the oversight of a physician or pharmacist, labeling plays a key role in communicating information required for their safe and effective use. Research suggests that…

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

How does the presence of information, or lack thereof, affect consumer behaviors and firm outcomes in the context of digital economy? My dissertation examines this broad question in three different empirical contexts. In the first chapter, I study how providing brand information influences the performance of job ads on an online job search…

Nutritional warnings are intended to enable citizens to make informed choice by clearly identifying food products with excessive content of nutrients associated with noncommunicable diseases. The efficacy of this public policy is expected to improve if accompanied by communication campaigns that raise awareness of the existence of nutritional…

This paper aims to reveal the effectiveness of conscious consumerism education about increasing and changing students' awareness and perceptions of conscious consumerism. In the study, the action research method, one of the qualitative research methods, was used. The study included 23 students studying in a public secondary school in Konya,…

In the face of the $44 billion market--and rising--for foods labeled as "natural" (despite any formal regulatory oversight on the use of this term), this article examines multiple complex layers of community literacies and movements involving foods labeled as "natural," including an increasing availability of…

The protection of European consumers from the false or misleading scientific and nutritional claims of food manufacturers took a step forward with the recent opinions of the European Food Safety Authority (EFSA). As a risk assessment agency, the EFSA recently assessed and rejected a vast number of food claim forcing the withdrawal of many claims…

Objective: To determine whether differences in nutrition knowledge affected how women (a high-involvement group) interpreted intrinsic cues (ingredient list) and extrinsic cues ("all natural" label) on food labels. Methods: A 2 (intrinsic cue) x 2 (extrinsic cue) x 2 (nutrition knowledge expert vs novice) within-subject factorial design…

The purpose of this study was to examine perceptions of attributes of clothing retailers' Internet websites in relation to previous and intended future purchase from the websites. Survey data from 414 U.S. college students, non-married and aged 18-22 with online clothing shopping experience and favorite clothing websites were used. Five clothing…

This paper uses evidence from focus groups with consumers in England to consider how consumers understand and evaluate a range of proxies or intermediary organisations that offer assurance about food and consumer products, particularly voluntary certification schemes. This addresses the current concern in developed economies about providing…

Compares the required label information on food products with that which is commonly displayed and that which consumers desire to have. Concludes that adults do not pay much attention to nutrition information and that students should be taught to do so. (JOW)

A survey of 1,200 midwesterners received 643 replies identifying factors affecting tendency to read and use product owner's manuals: (1) product familiarity and lack of time negatively affected use; (2) having a question or problem increased use; and (3) perceived value of information (i.e., redundant or obvious information) deterred use. (SK)

A learning package of six filmstrips, three records or cassettes, and six guides for consumer and business education classes. (MF)

Presents the history of the journal "Consumer Reports" and its efforts to inform and educate the public about the reliability of consumer products. (MDH)

This booklet, published by the National Association of Manufacturers, provides an overview of some aspects of consumerism in America. Chapters deal with: (1) consumerism in general; (2) consumer protection laws--a chronological listing; (3) questions and answers--answers are provided through quotations, primarily from persons involved in…