This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all…

Since the public's awareness and interest in the usage of biotechnology in agriculture has increased drastically, this study seeks to discover the macro and micro discursive strategies in corporate image building by Monsanto, which is not only the leader but also happens to be the most criticized company of the agribusiness market (Mitchell,…

The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

Background: Vending machines account for food sales and revenue in schools. We examined 3 strategies for promoting the sale of lower-calorie food products from vending machines in high schools in the Netherlands. Methods: A school-based randomized controlled trial was conducted in 13 experimental schools and 15 control schools. Three strategies…

This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…

Objective: To assess what portion size labeling "format" is most promising in helping consumers selecting appropriate soft drink sizes, and whether labeling impact depends on the size portfolio. Methods: An experimental study was conducted in fast-food restaurants in which 2 labeling formats (ie, reference portion size and small/medium/large…

Provides tips for interpreting each column in the chart, which lists the features, intended uses, typical system prices, storage capacities, operating systems, programing languages available, interface devices, and manufacturer's or distributor's addresses for home and business microcomputer systems priced under $6,000. (JL)

Discussion of DOS computing focuses on portable personal computers. Reviews based on "PC Magazine" for each year since 1985 for portables, laptops, notebooks, and subnotebooks that include prices are provided; and vendor reliability is considered. (LRW)

Lists 57 computer systems ranging in price from $6000 to $15,000. Information given for each system listed includes typical system price, type of microprocessor used in the system, amount of RAM, type of display system, graphics capability, type of operating system, available languages and software, and company address. (JL)

Briefly describes the history of computer printers, discusses recent developments, and outlines some of the potential characteristics of future printers. Included are a glossary of terms commonly used to describe the various features of printers and a table listing the manufacturers' addresses, specifications, and costs of over 150 currently…

Provides an overview of how optical storage technologies--videodisk, Write-Once disks, and CD-ROM CD-I disks are built into and controlled via DEC, Apple, Atari, Amiga, and IBM PC compatible microcomputers. Several available products are noted and a list of producers is included. (EM)

Reviews six operationally compatible microcomputers that are most able to run IBM software without modifications--Compaq, Columbia, Corona, Hyperion, Eagle PC, and Chameleon. Information given for each includes manufacturer, uses, standard features, base list price, typical system price, and options and accessories. (MBR)

Description of portable microcomputers discusses design features of Tandy TRS-80, Nippon Electric Company PC-8200, Epson HX-20, Texas Instruments TI CC 40, and Convergent Technologies' Workslate and provides several caveats and recommendations to those making purchasing decisions. Potential uses for portable microcomputers in education are also…

Reviews the basic concepts and technology behind the functions computers perform, describes the miniaturization of computer components, discusses the development of the microprocessor and the microcomputer, and makes projections concerning the future of the microcomputer market. Information is provided on the features, costs, and manufacturers of…

The second in a series of articles outlines how the photoduplication field has opened up considerably in the last two years, lowering costs for users. (Author/MLF)