Of the aim of this investigation is to show the methods of studying the trademarks development to better understand their role in modern economy and advertising. Along with the methods, we have tried to postulate that the concept "property" accelerate their wide-spreading and necessity. It was established that the creators (brand…

This article discusses the various labels and definitions given for texts used for informational reading and writing and the confusion caused by the inconsistency of terms. An EBSCO search on articles published from 2006 to 2011 in the three largest literacy-related professional organizations' journals produced a total of 59 articles.…

Provides tips for interpreting each column in the chart, which lists the features, intended uses, typical system prices, storage capacities, operating systems, programing languages available, interface devices, and manufacturer's or distributor's addresses for home and business microcomputer systems priced under $6,000. (JL)

Discusses the characteristics, limitations, uses, and programing features of the Radio Shack Model 100, one of the first truly portable personal computers, and describes how it differs from a "transportable" computer in weight, size, and features. (MBR)

Identifies essential database management terminology and groups the various types of database management programs into three basic categories for discussion of basic features, typical applications, and costs. A table of the leading programs available in each category includes the manufacturer's name and address, hardware requirements, and price…

This chart comparing communications software packages focuses on features important to novice users. Less obvious features covered in the chart are defined, including file transfer, protocols, baud rates, file types, capture methods, file editing, macro, tutorial unattended operation, document reading, and prices. A list of manufacturers of…

Reviews important developments of Microsoft's first international conference on CD ROM, focusing on the announcement of a new medium called Compact Disc-Interactive (CD-I). Discussion covers CD-I's design, applications, kinds of programming made possible compatibility with current CD ROM products, impact on consumer market, and impact on overall…

Local area networks (LAN) are privately owned communication systems that connect multivendor devices at high speed. As microcomputers become more common in schools, user interest in sharing information, software, and peripherals will increase. A basic understanding of the operation of all LAN's can be gained by knowing four elements: media,…

Presents guidelines to appropriate keyboarding instruction in elementary schools. Topics addressed include whether keyboarding should be taught, where keyboarding fits within the curriculum, instruction time, instructional materials, equipment, furniture, teacher qualifications, teaching methods, student performance evaluation, and grading.…

This Proctor and Gamble produced and teacher developed environmental education unit is designed to teach seventh through ninth grade students about making informed consumer product choices. The unit focuses on the concept of consumer product life cycle analysis, an approach to assessing the environmental impacts of a product at each stage in its…