Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

Information and resources are provided for teachers in developing a unit to help students become smarter consumers and understand the purposes of merchandise packaging. (DF)

Automotive wheels and tires require knowledge to understand their specifications and use. While the durability and useful life of tires have increased substantially over the last several decades, in all probability consumers will purchase a number of vehicle tires over their lifetime. Knowing how they are made and what the numbers mean will assist…

This handbook is designed to provide guidance for someone who wants to create portable multimedia presentations with notebook computers and related technologies. The first section offers technological overviews to help assess needs for: (1) portable computers; (2) software; (3) projection equipment; (4) peripherals; (5) portable storage; (6)…

This unit provides high school students with criteria for deciding to buy a new or used car and selecting a reputable dealer. It is divided into three sections. In the first section students analyze uses and identify car sizes, options, and appearances that are important. The second section describes advantages and disadvantages of new and used…

Focusing on avoiding consumer frauds and misrepresentations, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for…

This document provides teaching guidelines, objectives, and student activities for a two-part unit intended for use in junior high and high school consumer and/or home economics programs. Each part of the unit requires from four to six hours of classroom time. The first part focuses on planning a wardrobe. Objectives are to help students evaluate…

The document presents objectives, teaching methods, activities, and work sheets for a unit on choosing breakfast cereal. The unit is intended to be used as an integral part of the fifth grade health program. Activities take place in a classroom learning center and can be completed in approximately four to six hours of classroom time. Objectives…

This document provides teaching guidelines and student material for a unit intended for use in junior high mathematics, consumer, or home economics programs. Time allotment is from four to six hours of classroom time. The objectives of this capsule are to enable students to identify reasons for comparison shopping, recognize the opportunity costs…

This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…