A school board member guides a tour of what is available for organizing school executives' schedules. Describes time-planner notebooks, computer software, and various academic and commercial online databases. Sidebars list the programs and products mentioned, discuss online services, and describe using a time-management planner in campaigning for…

This annual compilation is designed as a resource for access to products (hardware and software) and services related to library automation and information storage. Sections include products and services by category, vendor, and brand name, as well as addresses (including phone/fax, e-mail, and URL for web pages) of companies and consultants. (AEF)

This CD-ROM contains the complete Cooperative Electronic Library on Disability, which includes computer-searchable databases listing disability-related products, services, and information resources, and also provides full text documents. Included are: the ABLEDATA database which lists over 20,000 products for people with disabilities, including…

This 4-H manual provides instructions and materials for a consumer education activity. It contains a wide range of activities and learning opportunities for a hypothetical buying situation with several choices or alternatives provided. The manual is designed to teach the participant how to rank the choices and develop oral reasons for that…

This report focuses on the consumer information potential of computerized telecommunication systems, their possible advantages and drawbacks for the consumer, and the new policy issues created by the new medium, i.e., the possible economic, social, and legal implications for consumers. Topics addressed include the main features of the new…

A self-administered survey was given to 152 college students to test their knowledge and understanding of some basic health facts and terminology commonly found in printed materials affixed to or accompanying common over-the-counter (OTC) drug preparations. The results indicated that 96% of the sample had used OTC medications as college students.…

This manual was designed to provide the library manager or supervisor with a basic understanding of microcomputer hardware, software, procurement, and supervision. While developed for a summer workshop series, it can also serve as an introductory text. Separate chapters cover 10 major topics: (1) the microtechnology revolution; (2) how a…

Analyzes 76 commercially marketed reading materials and provides descriptions of the curriculum role (whether basic or supplementary), the target population, the instructional approach, and the product's components. A summary of the findings includes the analysts' overall opinions of the materials. A price list is provided. (Author/MLF)

This publication provides not only a directory of schools in Santa Clara County and nearby with information on their use of computers, but listings of sources for various resources on educational use of computers, information about using and obtaining software, and descriptions of three news making events. The first section lists the Santa Clara…

A study was conducted (1) to discover whether using standardized headings on warranties would increase or decrease people's speed and accuracy in understanding the terms of warranties and (2) to determine what effect headings would have on people's attitudes toward warranties. Subjects were 48 adult consumers who read groups of four warranties for…

The advertising copy for a product was manipulated along two structural dimensions (inside/outside product attributes, and before/after consequences of using product) to refine the concept of exposure in advertising research and to test a method of observing cognitive behavior while people are attending (exposed) to the media. The 78 participants…

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

The booklet describes jobs in marketing and distribution in the following chapter classifications: product development, marketing products and property, salesworkers unlimited, selling intangibles (ideas and services), purchasing and distribution, and management and marketing services. For each occupation duties are outlined and working conditions…

This paper is intended to be a guide for constructive and helpful participation by parents and citizens in inquiry about and involvement in the selection of educational materials. The paper argues for a systematic, step-by-step selection process, sensitive to local needs and concerned with high quality materials that should be divided into (1)…

The study investigates a phenomenon previously ignored in economic literature: the provision of training by manufacturers to the employees of client-firms. The hypothesis employed to explain this form of investment is that training may raise not only a worker's productivity, but also the value placed on the resources for which the training is…