One of thirteen individualized courses included in a marketing curriculum, this course covers the various credit plans, shopping conveniences, and advisory services provided by wholesale and retail businesses to their customers. The course is comprised of two units: (1) Credit and (2) Shopping Services. Each unit begins with a Unit Learning…

This document provides teaching guidelines and student material for a unit intended for use in high school science or consumer programs. Time allotment is from four to six hours of classroom time. The objective of this capsule is to investigate the chemical safety of household products by teaching students how to form a hypothesis through the…

This annotated bibliography lists 295 selected instructional references, resources, and teaching aids for consumer education. It includes a variety of both print and nonprint materials, such as films, filmstrips, multimedia kits, games and learning packages for classroom and group instruction, textbooks for all age levels, and references for both…

The manual provides teachers with not only educational outdoor activities, but also with activities that can be provided on an individual level. The only equipment needed for most of these activities is a bought or homemade "baggage tag". These tags are used for a variety of purposes such as plant and animal identification, nature quiz games, and…

The elements discussed in this book reflect answers to questions dealing with the relationships of book accessibility to book segregation, fetch-and-take to sit-and-read, browsing to studying, book protection to student encouragement, discipline to comfort and relaxation, and talking to silence. Intended as a guide for all those who are concerned…

In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

The goal of this mini-unit is to teach elementary students economic concepts related to consumerism and to develop problem-solving skills. Students test a product such as sugarless bubble gum and study how it is advertised. The students then make their own advertisement for the product. (RM)

Discusses factors that should be considered before purchasing a computer, given the objectives of computer literacy; considering programing in Pascal or Logo, computer-assisted instruction, teaching practical applications, art and music, special education, telecommunications, administration, and library management. A chart showing prices and…

A booklet for limited English speakers on dealing with consumer problems provides information on talking to businesses, getting someone on your side, going to the law, and stopping problems before they start. Cartoons, questions about the message in cartoons and narrative passages, checklists on things to consider, and the phonetic pronunciation…

This document provides teaching guidelines and student material for a unit intended for use in sixth grade consumer, home economics, or language arts programs. Time allotment is six hours of classroom time spread over a two to three week period. The objectives of this capsule are to help students understand the purpose of advertising, locate the…

The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

Discusses results of "Electronic Learning's" 1986 survey of state departments of education to determine each state's computer education commitment, financial support, budget allocations, computer course or integration requirements in elementary and secondary education, and teacher certification requirements. Statistics are provided on…

This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…

This catalog is intended to assist architects and college administrators to select products that help physically handicapped people lead lives free of architectural barriers. The product information, obtained directly from the manufacturers, is listed on comparative matrix sheets, that can be used to achieve the design recommendations. Products of…

A unit on manufacturing and consumerism for fourth grade social studies classes is presented. The unit, organized around a learning center approach, is composed in story form with cartoon illustrations. Objectives are to define the terms consumer, producer, goods, services, resources, and labor; explain what manufacturing is; and describe the…