The objective in this study was to explore factors that shape how residents manage their home landscapes, and we applied Rogers' (2003) Diffusion of Innovations to understand fertilizer practices and implications for Extension programming to address non-point source pollution. Data were drawn from a statewide survey of 1,197 Floridians. We…

Although many marketing courses discuss traditional concepts pertaining to product strategy, concepts specifically relating to packaging are often glossed over. This exercise, "Wrap-Attack Pack," teaches students about the utilitarian and hedonic design elements of packaging. More specifically, the primary objective is to creatively…

Evidence is mounting that children have decreasing exposure to the natural world, which makes sense as the population of the planet urbanizes and many interests and assignments involve digital technology. According to the United Nations, 54% of the world's population now live in cities (2014), and a 2010 study by the Kaiser Health Foundation found…

This article looks at the presence of Italian in the linguistic landscape (LL) of Kuala Lumpur, Malaysia. Rather surprisingly, Italian is quite visible, and it might even be the most used European language after English. After a general introduction on the Italian language and Malaysia, including the latter's LL, the article goes on to outline the…

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

How do artists and art educators who are engaged in regular thrifting view their consumptive practices? In this article, I draw on a small pilot case study and interview data from five artist--educators living in the southwestern United States and examine the motivations and habits of their thrift shopping practices. Findings shared by…

My academic ancestors in physics have called on me once more to tell you about the apparatus that they devised, and that many of you have used in your demonstrations and labs. This article is about apparatus named after François Arago, Heinrich Helmholtz, Leon Foucault, and James Watt.

Background: There has been little research conducted within developing nations examining the link between knowledge and diet-related perceptions and behaviors. In addition, prior investigations have rarely examined interrelationships between knowledge and other nutrition-related factors. Purpose: This study explored the relationship between…

The goal of this study was to investigate visual sources of nutrition information relied upon by young adults, specifically college-aged students between 18-30, as this is an under-represented population within current academic literature. A sample of more than 700 18- to 30-year-old college students were surveyed regarding their use of…

In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…

Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…

Nutrition labels are seen as one means of enhancing diets, but there have been no studies of attitudes towards, and use of, such labels by college students in any of the Arab countries. A questionnaire-based survey of students in several of the colleges of Kuwait University was carried out. Data were analysed using t-test, 1-way ANOVA, crosstabs,…

A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…

The correct labeling of seafood is important to protect nature and the rights of consumers. Given the certainty that the resources of the sea are not inexhaustible, only strict regulations and the implementation of sustainable fishing systems and reliable and traceable marketing systems can help ensure the long-term sustainability of fishery…