The purpose of this project was to develop a science-based course, "Environmental Sustainability Issues for Designers and Merchandisers". The course emphasis was on scientific concepts underlying textile-related environmental problems; the focus was on the "cradle to cradle" design model as an approach for eliminating environmental problems during…

The Supreme Court tentatively extended First Amendment protection to commercial speech, but left the issue of defining and regulating deceptive advertising to the Federal Trade Commission (FTC), which has employed tools such as the cease-and-desist order, affirmative disclosure, and corrective advertising. The FTC Act did not define deception, but…

GUIDELINES ARE SUGGESTED FOR THE PROMOTION AND ORGANIZATION OF TRAINING PROGRAMS THAT WILL AID IN THE ORDERLY DISTRIBUTION OF FISHERY PRODUCTS TO THE CONSUMER. THE MATERIAL WAS DEVELOPED AS A RESULT OF A RESEARCH PROJECT CONDUCTED BY THE EDUCATIONAL SERVICE BUREAU AND THE DISTRIBUTIVE EDUCATION SERVICE OF TEMPLE UNIVERSITY. CHAPTERS IN THE GUIDE…

This description of the marketing process as a practical way to manage the function of instruction development emphasizes the importance of the identification and evaluation of customer needs before developing objectives. To assist the instructional development agency in focusing on this aspect of planning, a check list of possible marketing…

The glossary is one of twenty in various subject areas of vocational education designed to assist the student in vocabulary mastery for particular vocational education courses. They are part of the Vocational Reading Power Project, Title III, E.S.E.A. This glossary is for a course in advertising. It is divided into two parts: one provides the…

The authors discuss a consumer opinion survey that analyzes local service and retail business activity. The survey identifies where consumers shop and why. Findings provide community development practitioners with information to develop educational programs involving local business management. (Author/CH)

Argues that traditional bridges between the literary culture and publishing culture have increasingly weakened in past decade. The publishing culture has become like that of big business, marked by effort to standardize product, distribution, and consumer, and the advent of bookstore chains has put into practice the mass-merchandising system.…

Concludes that brand names that begin with plosives are more frequently recalled and recognized than are those that do not begin with plosives. (FL)

Small businesses in Missouri have received needed assistance from the University of Missouri by way of extension education classes in financing, supervision, and retail merchandising. (AN)

Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)

Describes the efforts of Henry Crowell, developer of Quaker Oats, to develop a market for breakfast cereals using market research and advertising. Examines how innovations in communications technology have been brought about by the struggle to control the material economy in the face of industrialization. Traces the development of the information…

Describes three principles of direct mail sales letters intended to entice readers to read them: the personalized look; an indirect arrangement of support; and readability ease. (SR)

The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…