As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

This information brief discusses the impact of commercialism in schools. It asks the question of whether such advertising is supporting students or is simply selling access. It describes how children are a desirable market since they have most of their purchases ahead of them; they can also frequently convince parents to buy items. The brief…

A study was conducted to investigate the theory that the more finished a television commercial is when tested, the more soundly it can be evaluated. In an experimental design for a health maintenance organization, four commercials were tested in both storyboard slide show and finished commercial formats in a controlled laboratory environment.…

Resale price maintenance on books in Australia is regulated by The Statement of Terms, which prescribed that books must be sold at retail prices established by the publishers in the case of books published in Australia, or established in accordance with a price schedule in cases of imported books. (Author/PG)

This address, given at a workshop on distributive education, dealt primarily with the coordination of classroom theories of retail selling with their application in the store. The teacher-coordinator, who is responsible for this step, often has such a full program that he tends to overlook it. The teacher must work with the merchant for an…

Six major topics relating to film distribution are discussed in this last of a series of three articles. The first topic deals with contracts, including matters such as the possession of the original material, the production of prints, granting of rights, advance payments and income percentages, legal advice, breach of contract and liability.…

The successful university-owned and operated store at the University of Maryland, which has an annual volume in excess of $3 million and utilizes 27,000 square feet of space in the student union, places priority on used textbooks, tradebooks, and vocational volumes; the department-store-on-campus concept; attention to gifts, clothing, and greeting…

Color video can be utilized by department stores involved in fashion retailing, such as Dayton's, to train employees while maintaining the store's reputation for quality. Its uses include product knowledge, store policies and procedures, management communication market, trip reports, trend shows, role-playing, modular courses, and executive…

States that a fundamental change is taking place in the concept of the market system from one of private interests to one of public interests, and discusses the approach that companies may take in developing their marketing plans within the framework of the public market system. (MB)

Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)

Recounts the activities that a number of bookstores have sponsored in order to generate children's interest in books, such as making valentines in February, having Santa Claus pay a visit in December, and having children tape record their favorite stories so that blind children can listen to them. (DF)

Advocates and describes the use of vouchers as an incentive merchandising technique for books, poetry, and literary magazines. Available from: Poets and Writers Newsletter; Poets and Writers Inc.; 201 West 54 Street; New York, N.Y. 10019; Subscriptions: $5.00 a year; $1.25 single issues. (KS)

Specific examples of how a school store can provide students with an opportunity to learn what happens in large retail establishments, and why and how, are presented. Merchandise receiving and display are used as the examples. (AG)

The problem of getting books to students in outlying areas was solved when the bookstore at Des Moines Area Community College began direct mail of textbooks. Course coordinators take return mail labels for students to complete along with an instruction form with them when they register their students. (MLW)

The retailing industry is overviewed and executive training programs are detailed. Jobs in retailing are described: merchandising, department manager, assistant buyer, buyer, merchandise manager, and store manager. Also discussed are operations, financial control, and personnel management. (CT)