This study of survey research experts was conducted to determine desirable characteristics of mail questionnaires. The 82-item Likert-scale instrument used in the study covered general appearance, instructions, choice of items, choice of response options, wording, order of items, and item format. The instrument was administered to: 8 subjects who…

The cost-effectiveness and impact on response rate of variations in mailing procedures involved in a mail survey of teacher education graduates were assessed. Variables studied were use of a preliminary or advance letter, postcard versus letter reminders as the first follow-up mailing, timing of the reminder (1 versus 2 weeks after the first…