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Measuring the Success of the Academic Library Website Using Banner Advertisements and Web Conversion Rates: A Case Study
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Whang, Michael – Journal of Web Librarianship, 2007
Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+[TM] results and strategic-planning documents indicated a need for a new type of measurement. The…
Descriptors: Strategic Planning, Metric System, Academic Libraries, International Organizations