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Diaz-Guerrero, Rogelio; And Others – Hispanic Journal of Behavioral Sciences, 1979
The study related the role of the maternal figure to the affective behavior of the Mexican. Two hundred adolescents judged the concept of "Insult to the Mother" in relation to other similarly charged affective concepts, e.g., "death", "suicide", "drunkenness", etc. Results showed that "Insult to the…
Descriptors: Affective Behavior, Alienation, Attitudes, Emotional Response

Diaz-Guerrero, Rogelio; And Others – Journal of Communication, 1976
Discusses the results of a test asministered to preschool children to measure the impact of Plaza Sesamo on their gains in learning skills. (MH)
Descriptors: Educational Television, Latin American Culture, Learning, Mexicans

Diaz-Guerrero, Rogelio – Psychology: A Quarterly Journal of Human Behavior, 1984
Investigated the impact of traditional cultural beliefs, called historic-sociocultural premises (HSCPs), on peoples' interpersonal and emotional lives. Results indicated that people in Mexican societies hold similar sociocultural premises and that HSCPs are related to how people cope with stress, personality traits, and vocational choice. (LLL)
Descriptors: Career Choice, Cognitive Development, Cultural Background, Foreign Countries

Diaz-Guerrero, Rogelio; Holtzman, Wayne H. – Journal of Educational Psychology, 1974
Tests were administered pre, during, and post telecast of Plaza Sesamo to children in lower class day-care centers in Mexico City. Results indicate significant differences between control and experimental groups in general knowledge, numbers, letters, and words as taught by Plaza Sesamo. (Author/BJG)
Descriptors: Academic Achievement, Achievement Gains, Achievement Tests, Day Care
Diaz-Guerrero, Rogelio; And Others – 1985
This "communication lexicon," a new source of information in the field of language and area studies, describes how selected themes such as family, society, work, and entertainment are perceived and understood by members of the Mexican, Colombian, and United States cultures. It identifies broad trends of perceptions and evaluations…
Descriptors: Attitudes, Communication Research, Comparative Analysis, Cross Cultural Studies