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Nisenholtz, Martin – EDUCOM Review, 1994
Discusses the likelihood that companies will use online services as an advertising medium. Topics addressed include the art of interactive marketing; advertising in the digital age; early experiments with interactive marketing, including the use of videotex and videodisc; and recent trends that set the stage for interactive marketing to personal…
Descriptors: Advertising, Business, Change, Computer Networks
Sabosik, Patricia E. – Computers in Libraries, 1992
Discusses document delivery services in the light of new technology. Topics addressed include the historical influences of the printing press; the influence of microcomputers on the publishing industry; copyright issues; the changing role of publishers, researchers, and academic librarians; information partnerships among publishers, librarians,…
Descriptors: Academic Libraries, Change, Computer Networks, Copyrights
Download full textMcNicholas, C.; Nelson, P. – 1994
The response of Marist Sisters' College, Woolwich, New South Wales (Australia), to the challenges of teaching information literacy is described. Marist Sisters' College is a high school enrolling approximately 750 girls representing diverse cultures and socioeconomic backgrounds in grades 7 through 12. An integrated information-skills program,…
Descriptors: Change, Computer Networks, Cultural Differences, Educational Environment
