Seven factors concerning the marketability of special education computer software are reviewed: proliferation of computers in the schools, distribution patterns, consumer demand, quality of the product, the ability to use the material over time without revision, focus on basic skill development, and the effects of future trends. (CL)

This overview of the computer industry vendors that supply microcomputer hardware to educators for use in kindergarten through high school focuses on Apple, Tandy, Commodore, and IBM. The use of MS-DOS versus the operating system used in Apple computers is discussed, and pricing and service issues are raised. (LRW)

Discusses the market for computer-based training (CBT) programs, the distribution and marketing of these programs, why CBT is different from other training products for corporate customers, evaluating CBT programs, the competition between CBT and video, and corporations wanting customized training programs. (CT)

This report provides a general overview of available courseware for computer assisted instruction by examining the distribution of these packages across grade level, hardware type, instructional mode, and subject areas, including art, business education, computer science, language arts, foreign language, mathematics, science, social studies,…

The author looks at the marketing and the resulting financial payoffs of continuing education offerings that involve the computer. She underscores the demand of organizations and individuals for learning about software for personal computers in her community college district, emphasizing various marketing and programmatic considerations related to…

Looks at current efforts by several major textbook publishers to produce microcomputer-based computer-assisted-instruction materials and discusses attitudes some of these publishing houses are taking toward the growing educational software market. Journal availability: 1001001 Inc., 80 Pine Street, Peterborough, NH 03458. (SJL)

Examines the current status and short-term future of computer software development in higher education. Topics discussed include educational advantages of software; current program development techniques, including object oriented programming; and market trends, including IBM versus Macintosh and multimedia programs. (LRW)

Student teams in a senior capstone course in marketing completed microcomputer simulation in which they developed six-month marketing plan for a new product. A procedure similar to Kelly's Role Repertory Test was applied to define the role that various information sources played in their decision-making process, a means of determining the amount…

This annotated bibliography describes materials available for computer-assisted instruction in marketing and distributive education. The materials are suitable for use by regular, disadvantaged, and handicapped students and by students whose facility in English is limited. They may be used for developing tests, testing, reviewing, and vocabulary.…

A study was conducted to determine microcomputer hardware, software, and inservice components of secondary marketing education programs. A questionnaire was developed and sent to 420 teacher-coordinators in 42 states. A total of 225 (54 percent) usable returns were tabulated at the University of Wisconsin-Stout Computer Center. Results of the…

Describes the current educational videodisc market and analyzes the present growth trend. Highlights include software availability, hardware costs, microcomputers in public schools, the integration of videodiscs into public schools, and suggestions to interactive videodisc industry professionals for continuing the growth of the videodisc market.…

Although three curriculum-delivery systems which use terminals to download curriculum software from a super microcomputer offer advantages of individualized instruction over several grade levels with individual student progress reports and updated software, the expense of the initial installation makes it difficult for them to compete with…

A study found that there is a significant difference in student achievement when teaching farm management and agricultural marketing concepts and problem solving with microcomputer-assisted instruction as compared to the lecture-discussion teaching method; and that there is little difference in achievement when comparing teachers' knowledge and…

This paper describes the advantages of using computer simulations in the classroom or managerial environment and the major premise and principal components of Export to Win!, a computer simulation used in international marketing seminars. A rationale for using computer simulations argues that they improve the quality of teaching by building…

This special theme issue is dedicated to topics related to courseware in higher education. Aspects addressed include faculty development of software; new technologies and their effects on knowledge; microcomputer-based software; courseware publishing; information sharing and software distribution; and future teaching and research projects. (LRW)