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Phillips, Brian – Online, 1985
Describes three popular "shareware" computer programs: PC-Write (word processing program for IBM PC and compatibles); PC-File III (electronic file system); PC-Talk III (communications program). Shareware programs are marketed at minimum profit with maximum distribution and unlimited acceptance test; are protected by copyright; and…
Descriptors: Computer Software, Marketing, Merchandise Information, Microcomputers
Case, Donald; Daley, Hugh – 1983
As a part of a larger research project intended to aid university planners, 2,027 faculty and staff at a large western university were questioned about their interest in telecommunications services. Of those surveyed, 366 faculty and 466 others--41%--returned the lengthy mail questionnaire, which included questions about computing, videotex, and…
Descriptors: Adoption (Ideas), Advertising, Higher Education, Home Programs
James, Richard F. – 1982
The microcomputer has five basic applications in marketing education--a remedial/tutorial application, instructional purposes, simulation, the project data base, and classroom management. Examples of word processing applications of a microcomputer are updating annual training plans and producing letters to advisory committee members, parents, and…
Descriptors: Computer Assisted Instruction, Computer Oriented Programs, Computer Programs, Distributive Education