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Direct linkChang, Shuchih Ernest; Pan, Ying-Hui Vera – Behaviour & Information Technology, 2011
While short messaging service (SMS) is discussed often in recent literature, multimedia messaging service (MMS), a media rich successor of SMS, is seldom heard or understood by mobile users in Taiwan. The adoption rates of MMS are far from satisfactory, implying that there might be some factors keeping the potential users away from using MMS. This…
Descriptors: Delivery Systems, Figurative Language, Intention, Measures (Individuals)
