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Direct linkOttley, Gary; Bechwati, Nada Nasr – Marketing Education Review, 2018
Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…
Descriptors: Marketing, Business Administration Education, Consumer Economics, Class Activities
Beaton, Laura; Freeman, Ruth – Health Education Journal, 2016
Objective: To use the Theory of Diffusion of Innovations as a framework to explore the qualitative data gleaned from a process evaluation of the Smile4life intervention across Scottish National Health Service (NHS) Boards and to inform future oral health promotion and homelessness. Design: A qualitative exploration. Setting: In 2012, the…
Descriptors: Dental Health, Homeless People, Health Promotion, Program Implementation
