Enrollment management (EM) was established as an area of study about 50 years ago, yet the first definition of graduate enrollment management (GEM) only emerged in 2014. In the past decade, despite pressure to increase graduate enrollments to address institutions' budget challenges and impending undergraduate enrollment declines, few empirical…

The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

The ever-changing landscape of higher education presents enrollment management (EM) professionals with challenges related to workload, staff morale, conflicting values, staff turnover, and student satisfaction. As higher education confronts the reality of today's enrollment climate, it is time to consider how organizational cultures impact staff…