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Direct linkSchlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
Peer reviewedSussex, Roland – On-Call, 1996
Reviews "Barriers and Bridges: Media Technology in Language Learning." The book's is divided into three main sections: "Back to Basics," which covers the exploitation of affordable and modest technology; "Small World," which discusses electronic mail; and "Big Bucks and Grand Plans," which addresses the…
Descriptors: Book Reviews, Computer Assisted Instruction, Courseware, Educational Finance
