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Direct linkParahoo, Sanjai K; Santally, Mohammad Issack; Rajabalee, Yousra; Harvey, Heather Lea – Journal of Marketing for Higher Education, 2016
Higher education institutions consider student satisfaction to be one of the major elements in determining the quality of their programs. The objective of the study was to develop a model of student satisfaction to identify the influencers that emerged in online higher education settings. The study adopted a mixed method approach to identify…
Descriptors: Undergraduate Students, Student Satisfaction, Prediction, Models
