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McCurry, Patricia S.

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A Delphi Study for Perceptual Modality Classification of Effective Instructional Activities in Tennessee Marketing Education.

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McCurry, Patricia S. – 1996

Three purposes of a study of marketing education (ME) instructors in Tennessee were as follows: to identify the activities they perceived to be effective, to determine the perceptual style orientations of those activities as identified by experts in perceptual learning style research, and to develop a framework for instructional planning that…

Descriptors: Business Education Teachers, Cognitive Style, Delphi Technique, Distributive Education