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Direct linkBhatia, Sudeep – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2017
Preferences are influenced by the presence or absence of salient choice options, known as reference points. This behavioral tendency is traditionally attributed to the loss aversion and diminishing sensitivity assumptions of prospect theory. In contrast, some psychological research suggests that reference dependence is caused by attentional biases…
Descriptors: Comparative Analysis, Learning Theories, Preferences, Attention
