The author develops the basic idea of evaluation policy, describes a practical model for development and revision of evaluation policies (including a taxonomy, structure, and set of principles), and suggests critical challenges and opportunities for the future of evaluation policy. An evaluation policy is any rule or principle that a group or…

Focusing on the increasing attention of communication scholars to the production of conversation, this paper outlines three broad perspectives on discourse analysis: (1) codification, which involves discrete categorizing of discourse and includes work in speech act theory, traditional interaction analysis, and message strategies; (2) coordination,…

Communicative behavior conveys two messages: (1) content, and (2) how the recipient of the communication is to behave with regard to the content, or "relational communication." How the recipient responds to relational communication defines what form the relationship will take--either complementary or symmetrical. In a complementary…