Descriptor
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Journal of Communication | 1 |
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Allen, Richard | 1 |
Atkin, David | 1 |
Chaffee, Ellen | 1 |
Lederer, James Brian | 1 |
Litman, Barry | 1 |
Ruff, Dan G. | 1 |
Winstead, Philip C. | 1 |
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Opinion Papers | 4 |
Speeches/Meeting Papers | 2 |
Guides - Non-Classroom | 1 |
Information Analyses | 1 |
Journal Articles | 1 |
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Atkin, David; Litman, Barry – Journal of Communication, 1986
Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…
Descriptors: Audience Analysis, Models, National Norms, Program Budgeting
Allen, Richard; Chaffee, Ellen – 1981
The practices of program budgeting, costing, and strategic planning in higher education are examined. It is suggested that many postsecondary administrators and other groups have viewed a particular technique as the answer to their problems and converted a valid management technique into a management fad. Program budgeting, a system whereby the…
Descriptors: Administrative Policy, Administrative Principles, College Administration, College Planning
Lederer, James Brian – 1981
The paper presents a model to assist administrators of special education programs for multiply handicapped children in making budgetary decisions and in evaluating therapy programs. The model's use requires that the efficiency and effectiveness of the various therapeutic services be measured and that the service needs of the multiply handicapped…
Descriptors: Administration, Data Analysis, Data Collection, Decision Making
Winstead, Philip C.; Ruff, Dan G. – 1986
The evolution of the "planning process" from the 1940s to the present is considered, especially as it relates to higher education. It was hypothesized that institutional planning has experienced historical evolution: new planning innovations over the years have added to the existing institutional planning knowledge base. A literature…
Descriptors: College Administration, College Planning, Delphi Technique, Futures (of Society)