The relationship between central and academic units can cause tension within an institution as there is a desire to define ownership over activities, policies, and processes associated with enrollment management (e.g., recruitment, admissions, academic scheduling). This article proposes a new enrollment planning model that can be used to navigate…

Enrollment management (EM) has been a focus of higher education since the 1970s. There is a large base of empirical research on EM, a coordinated effort to support undergraduate students from admission to graduation that has been widely researched. However, there is limited academic research on graduate enrollment management (GEM). What is missing…

Graduate strategic enrollment management (SEM) professionals must become fluent in the mechanics of their institution's budget model in order to better understand how graduate enrollment headcount and tuition revenue translate into the resources that power the institution and fortify it to withstand a potentially uncertain future. This article…

The ever-changing landscape of higher education presents enrollment management (EM) professionals with challenges related to workload, staff morale, conflicting values, staff turnover, and student satisfaction. As higher education confronts the reality of today's enrollment climate, it is time to consider how organizational cultures impact staff…

Responsibility Center Management (RCM) budget models are designed to create financial incentives that encourage expense reduction and revenue generation. This article--a primer on RCM--equips enrollment management leaders and other higher education professionals with the knowledge required to support the attainment of enrollment headcount and net…

This article considers the value of honors education beyond its marked contributions to enrollment management goals. Suggesting that quantitative assessments toward understanding the value of honors fail to capture its breadth, interdisciplinary focus, and engagement, authors posit a new way of measuring impacts from "contagion model"…

Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…

Data analytics is undergoing an evolution through effective data use to support both operational and learning analytics models. However, this evolution will require that institutional leaders transform their data systems to best support the needs of application modeling and use their intuition to help drive the development of better analytical…

As higher education institutions continue to adapt and improve their student success models, it is important to make sure not to forget, or fail to maximize, the potential of information technology (IT) as a partner in student success efforts. This article discusses the traditional role of IT on campuses and how that role is evolving, especially…

Unfortunately, within the extant scholarship that has explored queer and trans* historically Black college and university (HBCU) students, the discourse(s) that deliberately center how they can be retained, persist, and ultimately graduate have largely been absent from the literature. Thus, this conceptual exploration offers strategies that HBCUs…

Loyalist College is one of twenty-four provincially funded Colleges of Applied Arts and Technology in Ontario. Located in Belleville, Loyalist enjoys one of the smaller student populations in the college system with a full-time student enrollment of approximately three thousand students, compared with the five metro Toronto colleges whose…

This paper details our experience with successfully increasing tuition revenues at Southern Utah University and provides a case study in how economic research and the politics of tuition policy combined to increase university revenue with stakeholder buy-in. Our success was based on three key factors: (a) we had a key administrator who advocated…

It's now nearly ten years since the author started participating in and presenting at national conferences related to strategic enrollment management (SEM). Having entered this profession with nearly 20 years of experience in transitional initiatives related to the first-year experience and academic advisement services, she has perceived an…

This article describes a model that can be used to analyze student enrollment data and can give insights for improving retention of part-time students and refining institutional budgeting and planning efforts. Adult higher-education programs are often challenged in that part-time students take courses less reliably than full-time students. For…

For more than two decades, the enrollment funnel has shaped how enrollment managers planned their enrollment strategies. It was a reliable, effective model for enrollment behavior, and campuses could shape their strategies around it. In recent years, however, demographic changes as well as technological advances have rendered the traditional…