Describes the strategic planning process used in Wisconsin to keep marketing education programs viable. Includes information about the framework, the model, and needs assessment. Stresses the importance of evaluation and implementation. (JOW)

Seventeen chapters provide business educators with information on various aspects of information processing (IP). It discusses the expanding directions of IP, including the present and the future, the job market, and the human dimensions; implications for various business education delivery systems; methods for integrating IP into various subject…