A simple and effective model for forecasting freshman enrollment during the application period is presented step by step. The model requires minimal and readily available information, uses a simple linear regression analysis on a personal computer, and provides updated monthly forecasts. (MSE)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

A survey of 385 higher education institutions, public and private, investigated the state of enrollment management operations, including their organizational composition, reporting structure, reasons for reconfiguration, and results of implementation. Findings indicated different reporting structures in private and public colleges. Motivation for…