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| Educational Communication and… | 1 |
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| Marsh, Patrick O. | 1 |
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Marsh, Patrick O. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1979
This theoretical model for message design directs the designer to design a block of time that optimizes the information load and message complexity within the constraints of the receiver's abilities and experience, the requirements of the source, and the capabilities and limitations of the medium. (Author/JEG)
Descriptors: Cognitive Processes, Cost Effectiveness, Educational Theories, Information Theory
