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Direct linkCheng, Eddie W. L. – Educational Technology Research and Development, 2019
Conflicting perspectives exist regarding the application of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to the study of technology acceptance behavior. The present study addressed the controversy by evaluating and comparing the predictive power of the two theories in a specific context, which was to measure…
Descriptors: Behavior Theories, Computer Attitudes, Positive Attitudes, Models
Yang, Ming; Shao, Zhen; Liu, Qian; Liu, Chuiyi – Educational Technology Research and Development, 2017
The massive open online course (MOOC) is emerging as the new paradigm for modern education. The success of MOOCs depends on learners' continued usage. Drawing upon the information systems success model (IS success model) and technology acceptance model, a theoretical model for studying learners' continuance intentions toward participation in MOOCs…
Descriptors: Online Courses, Structural Equation Models, Models, Technology Uses in Education
