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Peer reviewedHofstetter, C. Richard; Gianos, Christopher L. – Journal of Broadcasting and Electronic Media, 1997
Examines differences among groups of listeners to political talk radio using data from a survey of adults in San Diego, California, from the perspective of Grunig's situational involvement model. Among more active audience members, limited motivational data suggest that political talk radio served a mix of needs, including seeking political…
Descriptors: Audience Response, Audiences, Communication (Thought Transfer), Interaction
