Master of business administration (MBA) programs are under intense pressure to improve efficiencies, lower tuition, and offer refreshed curriculum that is of high quality and regarded as relevant by the marketplace. In light of this environment, the authors propose a conceptual framework for effectively employing operations management (OM)…

The authors discuss a curriculum integration effort that a school of business piloted recently. This effort was aimed at integrating the core functions (finance, marketing, management, and operations) so that undergraduate students would better appreciate the full impact of functional decisions on each other and in achieving the corporation's…