Master of business administration (MBA) programs are under intense pressure to improve efficiencies, lower tuition, and offer refreshed curriculum that is of high quality and regarded as relevant by the marketplace. In light of this environment, the authors propose a conceptual framework for effectively employing operations management (OM)…

Presents an integrated model for the design or redesign of curricula (the Masters of Business Administration curricula in this case). The model integrates input from three major interest groups--the university, business and industry, and students. The model requires both curriculum-related responses and job-related responses. (CT)