Customer Service is important for a myriad of reasons, such as retaining customers, building customer loyalty, getting customer referrals, improving employee happiness, and remaining competitive. However, as a company grows, the focus may be on sales and production, with customer service efficiency and effectiveness being seen as an overhead…

Conceptual modeling of databases is a complex cognitive activity, particularly for novice database designers. The current research empirically tests a new pedagogy for this activity. It examines an instructional approach that stresses visualizing gradual transitions between levels of abstraction in different hierarchic levels of a relational…