This longitudinal content analysis study uses the Commission on Public Relations Education's 2006 report as a benchmark to determine whether master's education in public relations has evolved over the past decade. Findings show a lack of uniformity across the 75 programs studied. In addition, there is a lack of adherence to the Commission on…

Describes what journalism programs can do to help minority students have a satisfying collegiate experience while preparing them in the profession. Uses a modified Delphi technique to design a model program that encompasses all aspects of collegiate education in journalism. (RS)

Provides a basis for reconstructing media curricula by integrating normative media theory within Africa's media education and media training programs. Profiles media education programs in Kenya. Proposes a model curriculum for Kenya and for anglophone Africa. (RS)

Focuses on Russian journalism models, the "European" model, and the United States model. Compares the models and raises questions about the suitability of the United States model because of its structure and content. Critiques the commercialism of the United States system of media being promoted in Russia and Eastern Europe by the U.S.…

Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)

Defines total community coverage as the presentation of divisive issues through such media as electronic town meetings and public debates. Suggests ways to improve these media formats, including a 4-level model. Describes in depth each level--Foundations, Conceptual Awareness, Investigation and Evaluation, and Action Skills. Presents a case study…