Argues that the mere presentation of evaluative data is hardly apt to improve decisionmaking. Suggests that, to meet the needs of different decisionmakers, methods of information presentation be developed to assure that the right person get the proper information, at the proper time, and in the proper format. (Author/JF)

Asserts that educators can use what is known about communication and the change process to design better ways of interesting teachers in improving their instructional practices and in helping them to do so. Proposes a dissemination/diffusion model. (Author/WM)