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Direct linkYan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…
Descriptors: Merchandising, Reinforcement, Consumer Science, Behavior Patterns
An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing
Sigurdsson, Valdimar; Kahamseh, Saeed; Gunnarsson, Didrik; Larsen, Nils Magne; Foxall, Gordon R. – Psychological Record, 2013
The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…
Descriptors: Foreign Countries, Retailing, Behavior Patterns, Purchasing
