Descriptor
| Higher Education | 1 |
| Imagery | 1 |
| Models | 1 |
| Organizational Communication | 1 |
| Public Relations | 1 |
| Publicity | 1 |
| Symbolic Language | 1 |
Source
| Public Relations Review | 1 |
Author
| Grunig, James E. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedGrunig, James E. – Public Relations Review, 1993
Outlines a model shift in public relations between those who use only symbolic activities and those who use substantive behavior. Investigates and deconstructs the meaning of image. Suggests that organizations focus on more precise concepts of symbolic objectives and evaluate their success in achieving them. (HB)
Descriptors: Higher Education, Imagery, Models, Organizational Communication
