Examines findings from key studies into image and publics and proposes a new model integrating and collapsing both concepts. Notes that the model explains the process of attaining an image. Argues for a reconceptualization of image and for a reconceptualization of public. (SR)

Argues that two basic propositions and their imperatives constitute an "ecological paradigm" useful in public relations theory and practice. Describes the ecological paradigm as constituted of two competing models of organizational change, adaptation and selection. Discusses implications of this model for research. (HB)

Suggests that the Spin Doctor is a new communication role, and raises questions about its relationship to the traditional public relations model. Discusses the implication of this new role for mass communication theory and for the practice of journalism. (SR)

Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…

Develops a theoretic description and definition of, and explores a wholistic approach to, public relations. Provides process models to consider quantitative and qualitative aspects of public relations behavior and permit analysis within and across subsystems or between subsystems and environment. Offers a definition of public relations which…

Discusses a focal issue in the public relations field: the way that practitioners use academic theories. Offers an exploration of the possible modes of use of academic or scientific theory in public relations practice. Notes that the premise of this model is that scientific knowledge is seldom used in an unaltered form in practice. Closes by…