This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…

This document includes the final report of a project to develop a process for preparing adult basic education (ABE) practitioners to use a "work first" instructional model and a practitioner training manual. The report details how four literacy practitioners worked with mentors experienced in teaching work force education to adapt work…