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Smith, Barbara E. – 1996
This document presents a training module designed to help adult literacy program providers in New York and elsewhere to use the principles of social marketing to improve recruitment and retention in adult education programming. Literacy program providers are taught to view the social marketing process as a process of exchange between themselves as…
Descriptors: Adult Educators, Adult Literacy, Adult Programs, Adult Students
Nashashibi, Pauline – 2002
This document explores the United Kingdom's developing practice of recognizing adult students' achievement in ways that make flexible use of the learning outcomes methodology, provide a mix of accredited and non-credited work, and are sensitive to the ethos of adult learning. (That ethos is often characterized by adult students' desire for…
Descriptors: Achievement, Achievement Rating, Adult Education, Adult Educators