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Direct linkSimiyu, Gabriel; Bonuke, Ronald; Komen, Joyce – Journal of Marketing for Higher Education, 2020
Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students' behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between…
Descriptors: Social Media, Student Behavior, Intention, Enrollment
Nicholls, John G. – 1979
This study examines the development of children's preference for task difficulty levels. Subjects were 78 boys and 66 girls, aged 63 to 105 months. The sample was separated into older and younger groups. Within each age group, half the children of each sex were randomly assigned to one of two forms to test their level of aspiration. Subjects were…
Descriptors: Age Differences, Cognitive Development, Cognitive Processes, Difficulty Level
