Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…

Discusses how friendships are transformed from equality-based exchange relationships during early childhood into need-based communal relationships during adolescence. Builds upon thesis that developmental changes in friendships can best be understood using both deep- and surface- structure levels of analysis. Examines cognitive representations of…