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White, H. Allen; Miller, M. Mark – 1989
One hundred undergraduate students at a large southern university were the subjects of a study to determine whether the persuasion process encompasses two mutually exclusive strategies--systematic or heuristic processing of information--or whether the two processes are, in fact, independent. Subjects participated in groups of about l5 and were…
Descriptors: Analysis of Variance, Cognitive Processes, Communication Research, Communication (Thought Transfer)
