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Zuercher, Nancy T. – Personnel and Guidance Journal, 1983
Suggests that connotations of assertiveness do not convey all of its meanings, particularly the components of positive feelings, communication, and cooperation. The application of semantics can help restore the balance. Presents a model for differentiating assertive behavior and clarifying the definition. (JAC)
Descriptors: Assertiveness, Interpersonal Communication, Models, Self Expression